Why OTT and Free Streaming Are Taking Over Entertainment

These days, OTT services are receiving a lot of love from users.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

As OTT prices continue to rise, users are becoming more cost-conscious.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

On the downside, ads interrupt viewing experiences.

Also, content quality may be lower than paid OTT services.

Both markets will likely keep developing read more over time.

Advertising-supported services will likely attract more viewers.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

If both advantages are used properly, users can gain better experiences.

The future of streaming services is exciting to watch.

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